baker michael the strategic marketing plan audit 2008 pdf

Le informazioni nella sezione 'Riassunto' possono far riferimento a edizioni diverse di questo titolo.ĭescrizione libro Paperback. Then go on to evaluate your existing marketing objectives and find out:Ī) how well your marketing strategy and tactics are aligned with those objectivesī) and whether they are achieving those objectives in practice.įollowing an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). Englisch.The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions Step 4 : Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing 120 pp. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving those objectives in practice. nach der Bestellung gedruckt Neuware -The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions 4Step: Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing. The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning.

Baker michael the strategic marketing plan audit 2008 pdf